GreenRow, the heirloom-forward home brand from Williams Sonoma, just opened its first-ever retail store in New York City’s SoHo neighborhood. The new space showcases the brand’s signature mix of traditional design details, colorful and patterned accents, and responsibly sourced materials.
If you love decor that feels timeless and eclectic like I do, GreenRow is worth a look. The brand focuses on high-quality pieces designed to last and age beautifully, from handspun textiles to solid wood furniture and thoughtfully made lighting. Below are ten of my favorite home picks from them at the moment that capture the brand’s classic style. If you like what you see, you’ll have to plan a trip the next time you’re in the city.
GreenRow Flagship Store
Address: 47 Howard Street, New York, NY 10013
Phone: 212-993-6482
Store Hours: Monday – Saturday 10am – 7pm / Sunday 11am – 6pm
Amabel Rug
This handwoven rug blends 80% RWS-certified wool with 20% cotton, creating a soft yet durable foundation for living rooms or bedrooms. The classic checkered pattern feels fun yet not tied to any one style, which is exactly the kind of design that can move with you from home to home. Pieces like this are why GreenRow describes its products as “modern heirlooms.”
Sofa Topper Pillow
Oversized sofa topper pillows are one of the easiest ways to make a seating area look and feel more comfortable. These versions are made from 100% cotton and finished with a hidden tie closure, which helps keep your pillow neatly in place on sofas or benches. It’s the kind of relaxed, textural accent that makes a room feel collected instead of overly styled.
Rhodes Solid Rug
If you prefer a sleeker foundation for your room, this handloomed wool rug offers rich texture without an overwhelming pattern. It’s crafted from a wool and cotton blend, which helps it hold up well in high-traffic areas while still feeling soft underfoot. The understated look makes it especially easy to pair with patterned upholstery and vintage furniture.
Wool Cotton Pillow Covers
I didn’t love these at first because nothing in my home screams 1970s, but they have grown on me. These striped pillow covers have a nostalgic texture and design, and they’re made with a soft, handspun wool blended with cotton. The slightly knubby weave and vintage-inspired pattern make them feel like something I curled up with in my grandparent’s basement. Layer them with as many other textiles as your heart desires.
More Heirloom Quality Picks
